The new strategies of NOT-Marketing are positioned in an evolution step that will take to Marketing 4.0.
Marketing 1.0 ==> The company creates the product/service and "build" Marketing for Consumer
Marketing 2.0 ==> The Market creates the product/service and "build" the Company that produces it for Consumer
Marketing 3.0 ==> The Marketing is a living organism, that change its spaces and times quickly, going from the classical produttore-Consumatore (Producer-Consumer) channel towards a new evolution system o ProduttAutore-ConsumAutore (ProductAuthor-ConsumerAuthor)
Marketing 4.0 ==> The Market is a living organism, that changes its spaces and times quickly and in a circular way, going from the system Autore-Produttore-Consumatore (Author-Producer-Consumer) integrated in Consumatore (ConsumerAuthor) towards the future system ProduttAutore-ConsumAutore (ProducerAuthor-ConsumerAuthor), where marketing 4.0 won't need programms and plans, but it will be a thinking organism able to create the market, so as the market can create itself, in relation with the circular system ProduttAutore_ConsumAutore (ProducerAuthor-ConsumerAuthor), the unique capable to follow the quick change in market needs.
We have a NOT Marketing approach: NOT Marketing strategies to promote business and professional courses to maximize the use of Social Media and web channel in order to develope your brand or your business.